How to Run a Social Media Audit in Under an Hour

Most businesses post on social media without ever stepping back to evaluate what's working and what isn't. A social media audit fixes that - and it doesn't have to take all day.

Step 1: Profile Review (10 mins)

Check every platform you're active on:

• Is your bio up to date?
• Are your links working?
• Is your branding consistent across platforms?
• Does your profile clearly communicate what you do and who you serve?

Step 2: Content Performance (20 mins)

Look at your last 30 days of content:

• Which posts got the most engagement?
• Which got the least?
• What content types performed best (video, carousel, static)?
• What topics resonated most?

Step 3: Audience Analysis (10 mins)

Review your analytics:

• Is your audience the right demographic for your business?
• When are they most active?
• Where are they located?

Step 4: Competitor Check (10 mins)

Look at 2-3 competitors:

• What are they doing that you're not?
• What are they doing that you could do better?

Step 5: Action Plan (10 mins)

Based on your findings, write down 3 specific changes you'll make in the next 30 days. Not ten changes. Three. Focus beats ambition.