Question 1

How much does social media management cost?

Accepted Answer

Every business is different, so we build something bespoke around your platforms, content needs, and goals. Book a free strategy call and we'll give you a straight answer — no vague estimates.

Question 2

Are there any setup fees?

Accepted Answer

There is a one-time onboarding fee which covers strategy development, account audit, technical setup, and your initial content plan. We'll confirm the exact amount on your call.

Question 3

Do you have lock-in contracts?

Accepted Answer

No. We operate on a rolling monthly basis because we believe results should keep you with us, not a contract. We just ask for 30 days' notice if you wish to pause or cancel.

Question 4

What is included in the monthly fee?

Accepted Answer

Every engagement includes content strategy, creation (copy & design), scheduling, community management (replying to comments), and monthly performance reporting — scoped around what you actually need.

Question 5

Do you offer discounts for charities?

Accepted Answer

Yes, we offer a 15% discount on management fees for registered UK charities and non-profits.

Question 6

Can I scale up or scale back?

Accepted Answer

Absolutely. We review your needs monthly. You can scale up during busy periods or scale back if needed, provided we have 30 days' notice.

Question 7

Do you offer white-label services for agencies?

Accepted Answer

Yes, we partner with SEO agencies, web developers, and PR firms to deliver white-label social media services under their brand.

Question 8

How long does it take to see results?

Accepted Answer

Social media is a compound effect. You'll see improved consistency and visual quality immediately. Engagement typically lifts within month 1. Commercial impact (leads/sales) usually builds from months 3-6 as trust is established.

Question 9

Do you guarantee leads or sales?

Accepted Answer

No ethical agency can guarantee specific lead numbers from organic social media because platform algorithms change. We guarantee consistency, quality, and strategy - the inputs that drive those outputs.

Question 10

How do you measure success?

Accepted Answer

We track metrics that matter to your business: engagement rate, click-throughs to website, direct messages/enquiries, and audience growth. We report on these monthly.

Question 11

Do I need a strategy before starting?

Accepted Answer

Yes, but we build it for you. Every new client starts with a strategy phase where we define your pillars, tone of voice, and visual identity before posting a single piece of content.

Question 12

Will you use my existing brand guidelines?

Accepted Answer

Yes, we strictly adhere to your brand guidelines. If you don't have them, we can help create a visual identity that works for social.

Question 13

Can you help fix a bad reputation?

Accepted Answer

We can rebuild trust through consistent, value-driven content and professional community management, but we cannot remove legitimate negative reviews from third-party platforms.

Question 14

What happens if a post performs poorly?

Accepted Answer

We analyse why. Was it the hook? The visual? The timing? We use data from every post to refine the strategy for the next week. Continuous optimisation is key.

Question 15

Who creates the content?

Accepted Answer

Our in-house team of UK-based content creators, copywriters, and designers. We do not outsource your brand to offshore content farms.

Question 16

Do I need to provide photos?

Accepted Answer

It helps, but isn't strictly necessary. We can use stock (high quality), create graphics, or arrange a content shoot for you. Authentic photos of your team/product always perform best.

Question 17

Can I approve posts before they go live?

Accepted Answer

Yes. We use a dedicated approval portal where you can see the posts, captions, and hashtags for the week ahead. Nothing goes live without your sign-off.

Question 18

How often will you post?

Accepted Answer

It's entirely up to you. We'll recommend a cadence based on your audience and goals, but the volume is your call. Quality and consistency matter far more than just volume.

Question 19

Do you do video/Reels?

Accepted Answer

Yes! Short-form video (Reels/TikToks) is essential. We can edit your raw footage or come to you to film, depending on your location and budget.

Question 20

What about Stories?

Accepted Answer

Yes, we post Stories to keep your current audience engaged. These are often more informal and behind-the-scenes.

Question 21

Do you use AI to write captions?

Accepted Answer

We use AI as a tool for brainstorming and structure, but every caption is edited and humanised by a real copywriter to ensure it captures your unique brand voice.

Question 22

Which platforms should I be on?

Accepted Answer

You don't need to be everywhere. We'll recommend the platforms where your specific audience actually hangs out - usually a mix of LinkedIn/Instagram or Facebook/Instagram.

Question 23

Do you manage LinkedIn personal profiles?

Accepted Answer

Yes. Founder-led marketing is huge. We can manage your personal profile to build thought leadership alongside your company page.

Question 24

Is TikTok right for my business?

Accepted Answer

If you want to reach a younger demographic or have a visual product, yes. If you're a B2B law firm, probably not. We'll give you an honest assessment.

Question 25

Do you manage Google My Business?

Accepted Answer

Yes. GMB is critical for local SEO. We post updates, upload photos, and manage reviews to keep your profile active and ranking.

Question 26

Can you manage my YouTube channel?

Accepted Answer

Yes, we handle YouTube strategy, SEO (titles/descriptions/tags), thumbnails, and uploading. We can also edit your long-form videos.

Question 27

What about Twitter/X?

Accepted Answer

We generally don't recommend X for most small businesses unless you're in tech, news, or politics, as the ROI is often lower than other channels.

Question 28

Do you handle Pinterest?

Accepted Answer

Yes, specifically for e-commerce and lifestyle brands where Pinterest acts as a powerful search engine for driving website traffic.

Question 29

What do you need from me to start?

Accepted Answer

Access to your accounts, your logo/brand files, and a 60-minute onboarding call to download your knowledge about your business.

Question 30

How do I give you access to my accounts?

Accepted Answer

We use secure delegation tools (like Meta Business Suite) so you don't need to share your passwords directly. We'll guide you through this.

Question 31

Who will be my point of contact?

Accepted Answer

You'll have a dedicated Account Manager who knows your business inside out. No passing you around a call centre.

Question 32

How often will we speak?

Accepted Answer

We have monthly strategy calls to review reports and plan ahead. We're also available via email/Slack for quick questions throughout the week.

Question 33

What if I don't like a post?

Accepted Answer

That's fine! That's why we have the approval process. You can leave feedback directly on the post draft, and we'll revise it until you're happy.

Question 34

Do you handle community management?

Accepted Answer

Yes. We reply to comments and DMs during business hours to ensure your audience feels heard and valued.

Question 35

Can you work with my internal team?

Accepted Answer

Yes. We often work alongside in-house marketing managers to handle the execution while they focus on high-level strategy.

Question 36

Do you run Facebook/Instagram Ads?

Accepted Answer

Yes. We have dedicated paid social specialists who can build, manage, and optimise ad campaigns for lead generation or sales.

Question 37

Is ad spend included in your fee?

Accepted Answer

No. Your ad budget is paid directly to the platform (e.g., Meta). Our fee covers the strategy, build, management, and optimisation of the campaigns.

Question 38

What is a good starting budget for ads?

Accepted Answer

We typically recommend a minimum ad spend of £500-£1,000/month to generate meaningful data and results, though this varies by industry.

Question 39

Can you boost posts?

Accepted Answer

Yes, but we prefer running proper campaigns through Ads Manager as it gives far better targeting and reporting options than just hitting 'Boost'.

Question 40

Do you handle retargeting?

Accepted Answer

Yes. We set up pixels and custom audiences to retarget people who have visited your site or engaged with your content.

Question 41

Do you design the ad creatives?

Accepted Answer

Yes. Ad creative is the biggest factor in success. We design high-converting images and videos specifically for your campaigns.

Question 42

How do I know if ads are working?

Accepted Answer

We track ROAS (Return on Ad Spend) and CPA (Cost Per Acquisition). You'll know exactly how much it costs to get a lead or sale.

Question 43

Who owns the content you create?

Accepted Answer

You do. Once you've paid for it, the copyright belongs to you. You can reuse it wherever you like.

Question 44

Are you GDPR compliant?

Accepted Answer

Yes. We handle all data securely and in compliance with UK GDPR laws.

Question 45

What if my account gets hacked?

Accepted Answer

We use 2FA and enterprise-grade security tools (1Password) to protect your accounts. If an issue arises from the platform side, we'll help you navigate support.

Question 46

Do you buy followers?

Accepted Answer

Never. Buying followers destroys your engagement rate and can get your account banned. We only use organic and paid strategies to attract real people.

Question 47

Can you get my account verified (Blue Tick)?

Accepted Answer

We can guide you through the application process and ensure your account meets the criteria, but the final decision lies with the platform.

Question 48

Do you handle crisis management?

Accepted Answer

If a PR crisis hits on social, we can help manage the response, pause scheduled content, and monitor sentiment.

Question 49

What happens if the platforms change?

Accepted Answer

They always do. It's our job to stay on top of updates (like algorithm changes) so you don't have to.

Straight answers to
hard questions

General & Pricing

Strategy & Results

Content & Creative

Platforms & Channels

Onboarding & Process

Paid Advertising (Ads)

Technical & Legal

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Straight answers to hard questions